Business Austria

A Season of Joy on Ice: Wiener Eistraum Returns

Illustration only. Image is generated by Microsoft Copilot

Vienna has a special talent for turning winter into something uplifting, and nowhere is that more visible than at the Wiener Eistraum, as ViennaBusiness reported. Every year, just as January starts to feel a bit too long, the city rolls out 10,000 m² of sparkling ice right in front of the Rathaus and reminds everyone that winter can be joyful, social, and surprisingly energising. Now in its 31st season, the Eistraum has become more than a seasonal attraction—it’s a winter tradition woven into the rhythm of the city.

What makes the space so compelling is how thoughtfully it’s designed. The interlinked rinks create a sense of movement and discovery, almost like wandering through a winter garden made of ice. The Sky Rink lifts you above the square and gives you that rare moment of looking out over Vienna from a glowing, festive vantage point. And the long ice ramp leading to the rooftop terrace adds a playful touch that appeals to both kids and adults. Even if you don’t skate, the atmosphere alone—lights reflecting on the ice, music drifting through the air, the Rathaus as a backdrop—pulls you in.

However, the Wiener Eistraum isn’t just about aesthetics or entertainment. It’s a reflection of Vienna’s values. As a certified ÖkoEvent PLUS, it shows how large public events can be run responsibly, with organic gastronomy, energy‑efficient operations, and a commitment to accessibility. The fact that more than 45,000 children get free access each year says a lot about the city’s priorities. This is a public space used well: inclusive, sustainable, and genuinely welcoming.

There’s also a side to the Eistraum that many people overlook—its role as a social and business hub. The curling lanes and the bookable chalet create a relaxed environment where companies can host events that feel far more memorable than a typical meeting room gathering. There’s something about sharing a winter activity that breaks the ice—literally and figuratively—and encourages real connection.

Personally, I love what the Wiener Eistraum represents. It’s a reminder that cities can create moments of joy without compromising on sustainability or accessibility. It shows how public spaces can bring people together in ways that feel natural and uplifting. In a season when many places retreat indoors, Vienna steps outside and invites everyone to join.

If you’re in the city between January 22 and March 8, it’s worth experiencing—even a short visit can shift your mood and remind you why Vienna consistently feels like a place that gets the balance right. Winter here isn’t something to endure; it’s something to celebrate.


If you notice any inaccuracies in my writing, please get in touch with me. I will be happy to correct it.

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