Thursday, January 29, 2026

Naschpark: A Fresh Green Heart for Vienna’s Iconic Naschmarkt

Naschpark is a newly created park, opened in September 2025. The area did not function as a park before—it was previously Vienna’s largest inner-city parking area, which was completely transformed.

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When I first walked through the newly opened Naschpark, I felt that familiar Viennese magic—where history, innovation, and quality of life meet effortlessly. Vienna has always been good at reinventing itself without losing its soul, and Naschpark is a perfect example of that balance done right.

Vienna’s Naschmarkt is legendary—lively, multicultural, sometimes chaotic, always full of life. What Naschpark does so well is complement this energy rather than compete with it. The park serves as a respite between stalls, restaurants, and city traffic. You can enjoy your market visit and then step into greenery within seconds.

Opened in September 2025, Naschpark is much more than just a new park. It represents a thoughtful transformation of what was once Vienna’s largest inner-city parking area into a vibrant, green public space. In a time when cities across Europe are rethinking how space is used, Vienna has taken a bold and commendable step.

Covering 6,820 square meters, Naschpark replaces concrete and cars with trees, open paths, and places to linger. The change is striking. Where vehicles once dominated, there are now shady spots to sit, greenery that cools the city, and a welcoming atmosphere that invites both locals and visitors to slow down.

A major highlight of the project is the Naschmarkt Marktraum, the new indoor market hall that officially opened on November 21, 2025. As someone who appreciates local food culture, this space feels like a real gift to the city.

Inside, you’ll find 13 local suppliers offering high-quality, regionally sourced products, alongside a restaurant that invites you to stay a little longer. The Marktraum brings comfort and consistency to the market experience—especially during colder months—while preserving the spirit of the Naschmarkt.

Indoor market halls like this are becoming increasingly important in modern cities. They support small producers, shorten supply chains, and give customers transparency about where their food comes from. The Marktraum manages to do all of that while feeling modern, warm, and unmistakably Viennese.

What I appreciate most about Naschpark is that this project shows that sustainability, economic vitality, and quality of life don’t have to be opposing goals.

Turning a massive parking area into a green park with a market hall is a clear statement about the future Vienna is aiming for.

It encourages walking, cycling, local consumption, and community interaction—things cities truly need more of. At the same time, it enhances one of Vienna’s most iconic locations without erasing its character.

It’s a place to shop, eat, relax, and simply enjoy being in the city. For me, it’s one of those projects that makes you proud of urban development done thoughtfully.


If you notice any inaccuracies in my writing, please get in touch with me. I will be happy to correct it.

Richard Johnson
Richard Johnson
I am the Editor-in-Chief of BusinessAustria.org. As an expat myself, I understand how challenging it can be to stay informed about local business trends, events, and opportunities. That’s why BusinessAustria was created—to support expats living in Austria, help Austrian companies expand internationally, and guide non-Austrian businesses in successfully entering the Austrian market. Feel free to contact me anytime—I’d be happy to connect.

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