I came across the news that, at a recent press conference, AUA CEO Annette Mann proudly shared Austrian Airlines’ impressive achievement: annual revenue rose from EUR 1.87 billion to EUR 2.34 billion.
According to data, the summer months—July, August, and September—were especially successful, delivering a quarterly profit of EUR 129 million. While the final quarter was impacted by the Middle East crisis, resulting in a EUR 17 million loss, the overall yearly outcome remained very pleasing. Personally, I find it inspiring how the airline navigated global turbulence yet still achieved such impressive results.
For 2024, Austrian Airlines is aiming to maintain a margin of around 5.5% while continuing to earn back its fleet investments.
By 2028, the airline plans to replace its long-haul aircraft with state-of-the-art Boeing Dreamliners, a strategic investment of EUR 3 billion. This bold move reflects not only confidence in the future but also a commitment to offering passengers a modern, comfortable, and sustainable flying experience.
Mann also addressed concerns about “profit maximisation.” She emphasised that EUR 30 million of the annual profit is shared with employees under collective agreements—a tangible sign of appreciation and respect for the workforce. As someone who values teamwork, I find this gesture deeply encouraging. It shows that Austrian Airlines sees its employees not just as staff, but as partners in success.
Recent wage negotiations with cabin crew led to protests and some flight cancellations. AUA offered a 4.5% increase, with more promised if agreements were extended. Board Member Francesco Sciortino highlighted that demands also came from ground staff, and that requested increases exceeded the annual profit. While negotiations are never easy, it’s clear the airline is striving for a balance between financial sustainability and employee satisfaction.
2023 was marked by stable flight operations and a high level of travellers. Passenger numbers rose by 24% to 13.9 million, nearly reaching the pre-pandemic level of 2019 (14.7 million). This growth reflects successful marketing strategies, new routes, and the broader recovery of aviation. The Lufthansa subsidiary also welcomed around 1,000 new employees last year, bringing staff numbers to 6,121 by year-end, up from 5,659 in 2022. This expansion is not just about numbers.
Austrian Airlines’ journey through 2023 is a story of resilience, innovation, and optimism. From revenue growth to fleet renewal, from profit sharing to passenger recovery, the airline is proving that challenges can be met with vision and determination.
Personally, I find it uplifting to see such a balance between business success and human values. It makes me confident that Austrian Airlines is not only flying high today but is also charting a bright course for tomorrow.
If you notice any inaccuracies in my writing, please get in touch with me. I will be happy to correct it.